Importance of Digital Marketing During Holidays

Tuesday, November 24, 2020 12:00 AM

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If you don’t have a holiday digital strategy in place for your business, the time to start creating one is now!

It’s no surprise that the 2020 holiday season will look different due to COVID-19. Digital marketing will be crucial this year, as consumers have been spending more time online. According to MediaPost, 71% of consumers plan to do more than half of their holiday shopping online. Nearly two-thirds of consumers want to shop at and support local businesses.

How can your business attract customers and boost its digital presence during the holidays? Here are some tips to put you ahead of the competition:

Tweak Your Message to Connect with Current and Potential Customers
It is the most wonderful time of the year, and your holiday marketing campaigns should reflect that. Focus on fun and light-hearted messages by tying your products or services to family, quality, and yes, even being stuck in quarantine. Showcase how your products or services are relatable and can bring value to and improve your quality of life.

Many consumers still feel vulnerable due to the pandemic and brand messaging should recognize and adapt to current circumstances. Brand messaging should focus on understanding your customer’s needs, willingness to help, and most importantly, connecting with your customers. How your business behaves and reacts will have a large impact on what consumers buy in a post-COVID-19 world.

Develop Your Target Audience
In a perfect world, your holiday marketing plans would be mapped out in the middle of August. But, it’s not too late to start. If you plan to target your products or services to a wider audience during the holiday season, make sure you budgeted accordingly and prepared targeted brand messaging for each different demographic.

For example, let’s say you only advertise to consumers already using your product or service. Consider expanding your audience to target existing consumers’ loved ones this holiday season. The wider target audience can lead to consumers buying a gift for their loved one

Use Social Media
While social media is continually changing, our desire to connect is constant – now more so than ever. A recent survey shows over one-half of the global population (almost four billion people) use social media daily. The average user spends 2.25 hours per day online. Invest in social media marketing if you want to get noticed by a wider audience. As consumers online scroll through their social channels, they can click on your ad, find out more information, and purchase your product or service. With any paid digital marketing, focus your budget on social channels that will reach your target audience.

Create Festive Content
Digital marketing includes many channels, but it’s essential to complement your holiday marketing efforts with rich content.

Look for ways to tie the holidays to your products or services by creating holiday-themed content:

  • Wow Your Family with These Healthy Thanksgiving Side Dishes
  • Great Tech Gifts for Him
  • How to Host an Unforgettable Virtual Holiday Party

Incorporate your products or services by linking to pages on your website while acknowledging the holidays:

  • Seasonal Sales – save 25-50% Selected Products
  • Find the Perfect Gift for Mom for the Holidays
  • Shop Now – Pay Later: Ask Us About Holiday Financing

When marketing to your audience, use winter-themed graphics such as snow, gifts wrapped in festive colors, or a family gathered around a fireplace. These images convey a sense of warmth, togetherness, and nostalgia – something customers are searching for this holiday season.

Are you ready to write your holiday digital marketing list and check it twice? Let our team at Xapp Design help with your upcoming campaigns, so you can get the most out of your marketing efforts. Call us today at 866-477-XAPP (9277) to speak with one of your marketing consultants or fill out the contact form on our website.

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